A FLIGHT WITH PIYUSH PANDEY : A Personal Tribute
Years ago, on a flight that now feels like a quiet blessing, I found myself seated beside the legendary Piyush Pandey. I had long admired his creative genius… the man who gave India its most iconic brand stories, from Fevicol’s irreverent glue to Cadbury’s joyful dance. Yet, I hesitated. Perhaps he wanted silence before tackling bigger challenges upon landing. Perhaps he was weary of fanboys.
Despite the trepidation, I extended my hand and said, “Good to meet you, Mr. Piyush Pandey.” He smiled warmly, asked my name, and then, true to his ensemble spirit, asked about my professional and personal background. What followed was not just a conversation, but a masterclass. We spoke about advertising across India and the Middle East, and his insights on audience connection were as grounded as they were profound.
But what truly lit up the hour was cricket. He spoke of it with the same passion he brought to storytelling… playful, strategic, and endlessly curious. I realized then that his genius wasn’t just in campaigns; it was in how he made every interaction feel like a shared innings.
Today, as India mourns the passing of this creative titan, I remember that flight not just as a lucky encounter, but as a glimpse into the humility and warmth behind the brilliance. Piyush Pandey had no airs, only stories… and he made space for mine too.
Farewell, sir. You taught us how to speak to India. And on that flight, you taught me how to listen.
