At the helm of SN Strategy Advisory is Shekhar Nerala, a visionary strategist whose passion lies in empowering luxury brands to achieve clarity, confidence, and unparalleled impact. An alumnus of the Indian Institute of Management, Ahmedabad (IIM-A), complemented by advanced luxury education at ESSEC in Cergy, France, Shekhar carries with him decades of profound expertise spanning fine jewellery, watches, fragrances, fashion, and hospitality. His multifaceted experience empowers him to craft bespoke strategies that inspire meaningful transformations and elevate brand narratives.

Renowned for his eloquence and charisma, Shekhar is a sought-after speaker, frequently invited to share his insights and curate panel discussions on a wide array of topics both in India and internationally. As the visionary founder and guiding force behind SN Strategy Advisory, he has built a distinguished consulting firm that prides itself on a dedicated team of professionals committed to delivering exceptional, forward-thinking solutions tailored to the unique needs of each client.

Shekhar’s unique blend of deep industry insight and innovative thinking allows brands to navigate challenges astutely and expand globally, all while preserving their distinctive essence. His pragmatic yet imaginative approach has earned him a reputation for not just meeting expectations, but consistently surpassing them. With Shekhar at the helm, SN Strategy Advisory is poised to illuminate the pathways of luxury brands, ensuring they shine brilliantly on the global stage.